Uyen Saint-Tran is a brand consultant, photographer and creative director with a decade of experience working in global agencies and design studios in Brussels, Paris, New York, and Melbourne. She started her creative journey with barely functional cable internet access, building her first website at 12 and getting her first camera at 14. She went on to obtain an MA in design and advertising. Throughout her career, she has crafted award-winning campaigns, AR and VR experiences, and digital and phygital store initiatives for high-end brands such as LVMH, Jaeger-Lecoultre, Maserati, and Audi.
After opening her own design and advertising studio in 2019, she became a nomad (or glorified homeless) and collaborated with independent brands around the world, with a special focus on Asian hubs such as Bali, Seoul, Tokyo, and Ho Chi Minh.
Saint-Tran’s avid interest in fashion and aesthetics can be traced back to her childhood, growing up with a kooky yet talented couturier mother. Her desire to produce impactful imagery led her to explore portrait and fashion photography in recent years. From an advertising perspective, it was almost like the last step to master in order to fully carry out her clients’ vision and finish telling their stories through photography. From a personal standpoint, it was going back to her first love: capturing moments and faces.
Belgian-born of Vietnamese descent, her work is influenced by her cultural duality. Many of her initial ideas come from uniting seemingly opposite elements: the fusion of East and West, tradition and modernity, timelessness and technology, humor and luxury. Basked in Britney’s songs, Her style takes an intimate angle towards late 2000s energizing editorials and campaigns.